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AWA Book Launch Pop Up
Project Type
Pop Up
Date
October 2020
New York City
Greenwich Village, Manhattan
Responsibilities
- Lead concept design
- Sourcing materials and curating branded components
- Overseeing and participating in the installation
One of the most aesthetically pleasing instagrams known as Accidentally Wes Anderson [AWA] released their first book in October 2020. The basis of the instagram and book are images that appear as if they were plucked from a Wes Anderson film, but are in fact, real places. Wally and Amanda Koval, the founders of Accidentally Wes Anderson tell the stories of each of these unique locations, bringing their histories to life on each page and post.
To celebrate the launch of their first book, I was brought on to the team to lead and oversee the design of their first pop up shop located in Greenwich Village, Manhattan. My tasks included, drawing up concepts, creating and making branded components, and overseeing the installation.
Amidst the chaotic times of covid, we saw over 4,000 people through the door with strict safety precautions in place. Each visitor was given a postcard to write to a loved one that they were missing during the pandemic.
